Designers are taught to solve problems, yet many spend their days polishing solutions defined long before they enter the room. As organizations face increasing pressure to do more with less, discovery, sense-making, and strategic thinking are often sacrificed in favor of shipping faster. Drawing on her move from UX design to Product Owner at Volkswagen, Diana argues that design’s greatest impact happens not in the design review, but in the meeting no one invited a designer to. As AI reshapes decision-making, designers need to bring their ability to navigate ambiguity and think ahead beyond the design team. The future doesn’t need fewer designers; it needs designers willing to bring their mindset where decisions are made. Are you daring to ditch your “Designer” title in favor of building the right thing?
