Panel Speakerin
Lilly works in communications and marketing and is a lecturer in social media marketing in Berlin. She holds a Master’s degree in Communication & Leadership and previously gained experience in science communication, amongst other fields.
During her time at Berliner Stadtwerke, a municipal energy supplier, she developed a particular interest in the connection between communication, public services and the city. Working in a state-owned company led her to ask what contribution organisations make to how a city is perceived, experienced and understood.
In her Master’s thesis, she examined the role of municipal public service providers in Berlin’s city branding. The focus was on how the image that organisations wish to convey relates to citizens’ perceptions.