Panel Speakerin
FORM / FUTURE 2026
Paula Kühn is a designer and co-founder of THE ROBOTS, a creative AI studio at the intersection of creative direction, technology and production.
Together with Marius Jopen, she develops AI-based campaigns, workflows and creative systems for brands and institutions such as Meta, LVMH and the German Bundestag. Her focus is on translating new technological possibilities into powerful creative processes — without compromising on aesthetics, ethos or control.
Her work explores how AI not only accelerates existing processes but also enables new forms of design and production.