With a keen sense of purpose, Regina is committed to fostering a deeper understanding of design’s power to transform the future we want to live in.

She sees Design as a (super?) power to combine optimism, knowledge and creativity for deeply human and planetary mindsets. As a Professor of Communication Design and Design Management at Macromedia – University of Applied Sciences, she educates the next generation of designers to drive meaningful change.

Her research focuses on behavioural design in digital and public health, as well as design policy and policy design. She currently leads an EU-co-funded project: MADres, which focuses on the intersection of design and policy to create a design-positive environment in the most interesting and challenging times since the invention of binary codes.

Before academia, Regina spent over a decade leading a healthcare-specialised agency and co-founded Leila, a pioneering medical information and decision-support app. She also serves as a Secretary of BEDA – The Bureau of European Design Associations, fostering design’s role in shaping policy, business, and society and sees volunteer work in design associations as a tool to advocate for design.

Regina is committed to expanding design’s influence across industries as well as civil society and governments.