Daniela Bohlinger. Innovation BMW Group.

For Daniela Bohlinger, sustainability means taking responsibility for one’s own actions. For them, preparing the way for a circular economy is of central importance: Being able to use Parts and the materials of the vehicles repeatedly results in a significant rethinking of the design process as well as a transformation of the entire company which is leading as well in new business models.
Daniela Bohlinger wants to create solutions that are forward-looking. She was one of the masterminds behind the BMW Group’s in-house think tank „Project i“, which resulted in the BMW i3. As Head of Sustainability Design BMW Group, she contributed to the strategic development of the company regarding sustainability, she was leading the vision of sustainability in future innovative thinking, works as a professor of practice at the Umeå Institute of Design (UID) and maintains an intensive dialogue with stakeholders inside and outside the automotive industry. Now she joined recently a team to support digitalization within design for faster, leaner and more efficient development.

Before joining the BMW Group design team in 2002 as a color and material designer, Daniela Bohlinger had worked in various industries as a product designer, where she was always confronted with the impact of her work on the environment. As a Fulbright scholarship holder, she completed a master’s degree at the renowned Pratt Institute (NY) University and holds degrees from the UIDH Helsinki and the Schwäbisch Gmünd University of Applied Sciences.