Jeff Chia is a strategist and connector at the intersection of design, industry, and international collaboration. As Senior Assistant Director at DesignSingapore Council, he champions Singapore’s creative economy on the global stage. Previously, at the Singapore Economic Development Board, Jeff led investment efforts in the U.S., working with companies like Figma, Zoom, and AMD to bring their innovation to Singapore. With roots in data from his early days at Cummins Inc., Jeff blends analytical thinking with a passion for creative growth. Outside of work, he’s a loyal Arsenal supporter and a proud fan of Purdue University athletics.