From first sketches to leading design teams, Burcin Kesercioglu’s journey spans industrial design to automotive design, where she discovered the power of CMF—color, material, and finish—to tell a brand story and connect with users emotionally. She drives material and color strategies that blend sustainability, technology, and brand identity to shape the future of mobility.
As Chief CMF Designer, Burcin transforms ideas into tangible experiences, guiding teams to create products that are as purposeful as they are beautiful. Her work blends vision with strategy, aesthetics with impact, always with a single goal: designing products that leave a lasting impression on people and the world around them.