Reconnect: We Are what We Need

Create experiences with the 77 Human Needs system

Guido Beier

Master Class (EN)

How does it feel to be human?
It’s a question we rarely ask ourselves, yet one that feels more urgent than ever. Guido Beier (founder, Experience Consultancy DE3P) works with the idea that understanding what it means to be human is a starting point for shaping the future.With his 77 Human Needs System, he supports companies in designing experiences that place people—rather than processes—at the center. Recently, he partnered with Vitra at Servus Otto to explore how new work cultures and environments can be created around human needs. At FORM / FUTURE, Guido will guide a masterclass on empathy. Participants are invited to explore the core drives of human behavior and consider how a deeper psychological foundation can help address today’s complex design challenges.