On Building Immersive Digital Experiences 

Romano Casellini

Keynote (EN)

We’re living in a new digital frontier — one where technology is evolving at breakneck speed. It can feel overwhelming, even hard to keep up. But for those ready to embrace it, this pace opens the door to extraordinary possibilities.

In this talk, Romano Casellini, founder and creative director of ROCANI, explores how a small, highly skilled team can now create the kind of cutting-edge work that, just a few years ago, was the domain of massive agencies. With a unique blend of bold, bespoke design and advanced technology, ROCANI crafts digital experiences that range from immersive websites to stunning real-time 3D, AI-driven visuals, and interactive narratives — all designed to make brands feel alive.

Romano will share the studio’s journey, from the challenges and pains to the highlights and breakthroughs, offering a behind-the-scenes look at how they bring stories to life in the digital realm. The session will showcase how storytelling, design craft, and technology combine to create experiences that cut through the noise of today’s oversaturated market — not just informing audiences, but inspiring them.

With real-world examples and a look ahead at what’s possible, this talk invites brands, creatives, and decision-makers alike to see the web not merely as a source of information, but as a vibrant stage for building emotional connections, cultural impact, and unforgettable brand experiences.