Circular Storytelling: New Narratives, Services and Systems for Resource-Light Lifestyles

Maximilian Mauracher

Master-Class (EN) – please register for participation at mail@formfuture.berlin

How can we move from raising awareness to enabling real action?

Most sustainability communication fails because it remains abstract, overloaded with jargon, or makes promises that don’t connect with daily life. What we need instead are stories and formats that make people act – in public space, in everyday routines, in how we use and share resources.

In this interactive masterclass, Maximilian Mauracher (NEW STANDARD STUDIO, Berlin) introduces Circular Storytelling as a practice that merges narrative, behavior design, and public interest design to shift habits and create measurable impact.

Join Maximilian for an interactive masterclass to explore why conventional recycling and anti-littering campaigns rarely change behavior, unpack how new narratives can shape more resource-light services and systems, and co-create ideas that make circular choices the natural, obvious ones.