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SUMMARY:Whose City Is It Anyway? — City Branding as a Cultural Design Process [EN]
DESCRIPTION:Paris 2024 showed the world: a global event asks critical questions and can rewrite a city’s image. Berlin has to find answers to similar questions right now. Who shapes this narrative\, and with what means? This closing panel connects city branding with the question of how much this is a cultural process and explains how much branding is much more than a visual question and touches the very core of a city and its citizens\, living environments\, values and vision. \nAnaïs Guillemané MootoosamyDr. Stefan FranzkeMaximilian MauracherLilly Amelie MeinertAnne Kaiser
URL:https://formfuture.berlin/en/2026/program/whose-city-is-it-anyway-a-deep-talk-about-city-branding-in-berlin/
LOCATION:Stage One – MAIN HALL
CATEGORIES:Policy & Society
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