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DTSTART;TZID=Europe/Berlin:20260910T154500
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DTSTAMP:20260826T153458Z
CREATED:20260818T151049Z
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UID:8315-1789055100-1789056000@formfuture.berlin
SUMMARY:The Age of Sameness – Branding for Humans & Machines [EN]
DESCRIPTION:Brands no longer speak only to people; they are increasingly interpreted by systems that decide what gets seen\, ranked\, or generated. In many cases\, algorithms encounter a brand long before any human does. This raises an uncomfortable question: who is the primary audience of branding today? When machines evaluate clarity\, structure\, and relevance\, traditional brand assumptions start to fail. Designing for both bots and humans is no longer optional\, but a strategic necessity.\n \nNicole Kuderer
URL:https://formfuture.berlin/en/2026/program/who-is-the-primary-audience-of-branding-today-humans-or-bots-en/
LOCATION:Stage Two – RESTAURANT
CATEGORIES:Design & Business
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