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DTSTART;TZID=Europe/Berlin:20260910T153000
DTEND;TZID=Europe/Berlin:20260910T154500
DTSTAMP:20260818T151049Z
CREATED:20260818T151049Z
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UID:8315-1789054200-1789055100@formfuture.berlin
SUMMARY:Who Is the Primary Audience of Branding Today? Humans or Bots? [EN]
DESCRIPTION:Brands no longer speak only to people; they are increasingly interpreted by systems that decide what gets seen\, ranked\, or generated. In many cases\, algorithms encounter a brand long before any human does. This raises an uncomfortable question: who is the primary audience of branding today? When machines evaluate clarity\, structure\, and relevance\, traditional brand assumptions start to fail. Designing for both bots and humans is no longer optional\, but a strategic necessity.
URL:https://formfuture.berlin/en/2026/program/who-is-the-primary-audience-of-branding-today-humans-or-bots-en/
LOCATION:Restaurant Stage
CATEGORIES:Design & Business
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