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DTSTART;TZID=Europe/Berlin:20260910T143000
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SUMMARY:Design Is a Leadership Decision: How Design Governance Creates Organisational Value [EN]
DESCRIPTION:Design is often expected to prove its value through KPIs\, ROI calculations or business cases.\nWhile these metrics matter\, they rarely answer a more fundamental question:\nWhy are some organisations consistently able to create value through design while others struggle to move beyond isolated initiatives?\nThe difference is rarely talent\, creativity or methods.\nIt is organisational capability. \nThis talk explores how design becomes a strategic capability when supported by clear principles\, governance structures and decision-making processes. \nDrawing on experiences from industrial design\, digital product development and organisational transformation\, I introduce a practical Design Value Model that helps organisations identify\, communicate and strengthen the value design creates for users\, employees\, businesses and society.\nRather than focusing solely on measuring outcomes\, the model highlights the conditions that enable impact in the first place. \nIn the context of FORM FUTURE’s theme “Process & Principles”\, the talk argues that design creates sustainable value not because organisations invest in design\, but because they embed design into how decisions are made.\nParticipants will gain practical insights into how design can evolve from a project-based discipline into a strategic organisational capability that supports transformation\, alignment and long-term value creation.
URL:https://formfuture.berlin/en/2026/program/design-is-a-leadership-decision-how-design-governance-creates-organisational-value-en/
LOCATION:Main Stage
CATEGORIES:Design & Business
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