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UID:8087-1789057800-1789059600@formfuture.berlin
SUMMARY:Brand as Culture: Designing Paris 2024 Games [EN]
DESCRIPTION:How does a global sporting event become a brand identity that goes beyond visuality? Anaïs Guillemané Mootoosamy\, who created the identity for Paris 2024\, on collaboration as a design process. \nAnaïs Guillemané Mootoosamy
URL:https://formfuture.berlin/en/2026/program/creating-the-paris-2024-brand-identity-from-collaboration-to-culture/
LOCATION:Stage One – MAIN HALL
CATEGORIES:Policy & Society
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