Robin Auer is a Senior Design Lead at IBM in Germany. With extensive experience in design at IBM, UBS, and Red Bull, he leads a global team working across IBM’s Data & AI product portfolio. His work focuses on integrating human insights into complex digital systems, advancing responsible AI, and applying strategic foresight and service design to shape future-relevant solutions.

Robin has been exploring AI and its impact on people, design, and organizations for more than 8 years. His background spans strategic design, user research, communication design, and design theory. He is a certified Design Thinking Coach and passionate about advancing design as a profession and discipline.

Since 2013, Robin teaches Strategic Design at the Konstanz University of Applied Sciences. He is a member of the German Society for Design Theory and Research (DGTF) and a former vice chairman of the German Designer Club (DDC), where he continues to shape discourse around values in design. Robin also serves on the advisory board of the Creative Days Stuttgart, contributing to the intersection of design, policy, and innovation. He frequently speaks on topics such as AI governance, design ethics, and persuasive communication in research.